When our founder, Dr. Toya, read those words on a shampoo bottle at the age of ten, even then she knew it was wrong. Society would have us believe that we are “abnormal,” “other than,” “less than” – simply not at their standard.
Mainstream brands create and market to the “norm”. Recognizing the buying power of the Black community has led to some inclusion, but in a way that seems very superficial and insincere.
No more waiting.
There are many business owners who are making products and offering services that specifically cater to Black people and view us as the ideal customer. At Buy Default we have gathered them in one place, so they are easy to find. We are more than a directory. We are an affirming platform that reflects our true beauty, diversity and joy.
Here, Black is the standard, the ideal.
Everything is Black, Buy Default.